The rise of video marketing: how to win in the attention Economy"
Introduction
in an age where attention spans are shrinking video reigns supreme platforms loke TiK ToK, Instagram reels, and YouTube shorts dominate digital engagement – and smart brands are taking notice
Why video works
. High engagement: viewers retain 95% of a message in video vs 10% in text
. emotional storytelling: video connects emotionally boosting brand recall.
. Versatility: Works for ads, tutorials, testimonials, and live streams.
How to create impactful videos
- Hook fast: grab attention in the first 3 seconds
- Tell stories: focus on human- centered narratives
- Add captions : 85% of videos are watched on mute
conclusion
Video isn’t optional anymore- it’s essential whether you’re a small business or a global brand, Embracing video content is key to standing out online
Video isn’t optional anymore- it’s essential whether you’re a small business or a global brand, Embracing video content is key to standing out online